It might have been the apex of the idea that Big Tech can revitalize cities.
Seven years ago, Amazon.com Inc. launched a sweepstakes for an East Coast headquarters. Atlanta was a finalist for the project, known as HQ2. Amazon liked The Gulch, a more than century-old convergence of rail lines that for years has left a 50-acre void in Downtown.
Amazon eventually split the headquarters between New York City and Northern Virginia. After backlash in New York, it consolidated the project just across the Potomac from Washington D.C.
Today, the new hub is Arlington County’s largest employer and has spurred plans for thousands of apartments and several million square feet of new or renovated offices.
Until recently, Atlanta also looked to Big Tech to author similar transformations. Even after Amazon spurned Atlanta, The Gulch was pitched as a prime opportunity.
But in several U.S. cities, technology companies have shelved plans to occupy office space. In Atlanta, Microsoft paused one of the largest projects in the city’s history.
The latest chapter for The Gulch reflects those realities. ‘
Atlanta Business Chronicle