By Michael C. Randle
Audi is taking a major step in its global growth strategy with plans to establish its first U.S. production site in Georgia. The company intends to invest around $4 billion and create approximately 4,500 jobs.
Construction of the plant, designed for an annual production capacity of up to 200,000 vehicles, is scheduled to begin in 2027, with production planned to start in the early 2030s. With premium SUVs tailored to North American customers and manufactured locally, Audi aims to unlock significant growth potential in one of the world’s most important premium markets.
The planned investment intends to mark a long-term commitment to the United States and to establish North America as a third major pillar of Audi’s global production network alongside Europe and China.
Regarding the new multi-billion-dollar greenfield project at the Middle Georgia Megasite, Gernot Dollner, Chairman of the Board of Management for Audi AG, said “We have much greater ambitions for Audi in America. The United States is one of the world’s most important premium markets, and we have not yet realized our full potential.
“We are determined to change that – with premium products, a stronger brand and a competitive local production base. This is about building a stronger Audi business in America – not only about building a factory,” said Chairman Dollner.
Georgia Gov. Brian Kemp said, “We are proud that Audi has selected Georgia as the home of their first U.S. manufacturing facility, delivering truly historic investment and jobs to middle Georgia. Following the success we’ve enjoyed with other megasites, we purchased and made more improvements to the Middle Georgia Megasite for just this purpose: to bring a job-creating, high-caliber automotive manufacturer to this region.
“I want to thank the countless professionals from Peach, Macon-Bibb, and Houston counties in the Mid-Georgia Gateway JDA who helped make this happen. We are excited for hardworking Georgians in Peach County and the entire middle Georgia region to benefit from this project for decades to come. On behalf of the State of Georgia, we are honored to welcome Audi to our state!” said Gov. Kemp.
