In May, José Muñoz, president and global chief operating officer of Hyundai Motor Co., responded to market realties when he announced besides electric vehicles the company would consider making hybrid ones at its $7.5 billion plant near Savannah.
The EV market was entering a new phase, analysts said. Demand from early adopters of the new automotive technology had led to record sales.
But after peaking in 2022, demand was slowing. EV skeptics had to be won over, according to Cox Automotive.
About a week after Muñoz spoke about the shift in strategy, Cox released a report showing only 45% of consumers in the market for a new vehicle over the next year are considering an EV. That was down from 51% the year before.
The data was also a reminder of the stunning news earlier this year that Rivian was suspending construction of its Georgia plant east of Atlanta along Interstate 20 and shifting production to Normal, Illinois. There it would focus on an SUV with a more affordable $45,000 starting price. Atlanta Business Chronicle






